EarthShare reached out for a site redesign that could better reach and broaden its audience. Working closely with the organization's national branch, the old website (via Typepad!) was replaced with fresh imagery and graphical elements drawn from EarthShare's original brand. All site copy was rewritten and a blog archive filled with more than 700 articles was carefully transferred and reformatted. EarthShare adopted fresh branding in 2021, but you can check out archived snapshots of the old site and its first major redesign. Subsequent design projects for EarthShare (in this same branding) have included printed marketing collateral, internal and external presentations, research reports, strategic planning documents, and a complete internal staff and client/partner portal.
EarthShare projects continue with a newly-adopted brand that speaks to the organization's expansion into giving and volunteering technology. Informed by an extensive UX/UI study, Valley House built the current site to capture the energy of EarthShare's new direction while maintaining the look, feel, and voice of this decades-old organization. Additional designs include email campaigns, digital educational guides, and communication toolkits.
Also check out EarthShare's 2022 and 2023 annual reports — a fresh take on a what can be a rather dry yearly overview of internal organization work and finances. And another editorial web project titled, "The 30x30 Project."
Oh, and as of 2024, I've been running social media, handling all graphics to push our in-house content alongside an ever-growing mix of my own content (as time permits).
